The Difference Between Marketing Services and Marketing...

Title: the difference between marketing services and marketing products Submitted by; Xin Tian Submitted to: Rita Kelly Subject: Services Marketing Date: 15th November, 2011 Class: B.B.S (Marketing) CW838(3) The difference between marketing services and marketing products The title of my assignment is the difference between marketing services and marketing products. This essay will introduce the main differences of the marketing services and marketing products, the differences are intangibility, inseparability, variability, perishability and ownership of services. Marketing services and marketing products are interdependent. In contemporary society, people pay more attention on the quality of life so that†¦show more content†¦Thus, when service staffs offer the services for customers, customers also consume the services at the same time. An important feature of marketing service is that production and consumption rely on each other. Because services are not materials, but the series of process, so producing and consumption must occur at the same time. The result is that customers must join into the services. For instance, patient must tell the doctor what is his problem, and then the doctor will know about what is wrong with him and how to cure the illness. In other words, customers are involved in the producing process. In this circumstance, service firms have much to gain from trying to educate their customers so as to make them more competent. (Lovelock, Vandermerwe, Lewis, 1999) It is a large challenge for manager to lead the employees; on the other hand it’s difficult for employees t o satisfy all customers. A better way to satisfy customers is that staff should build a relationship with customers and develop it, because staff must be in contact with customers in marketing services. In order not to loss the customers, staffs need to continue to communicating with those people. Because services are related to the customers; there is variability among the marketing service. (Zeithaml and Bither, 2003) Different people has the different personality, there have no a standard to check the quality of service. Different staff has different physical and mentalShow MoreRelatedDifference of Marketing Product and Service1046 Words   |  5 PagesThe Marketing of product and service are different A product is normally a thing that sold to people and mostly is tangible. Basically, the marketing of product is particularly focused on 4P’s in marketing mix namely product, price, place, and promotion (Ehmke Fulton Lusk, n.d.). The marketer needs to analyze the major demand of customers in a specific market in order to find out a product that can respond the market demand. 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Evaluation Of A Quantitative Article Using Melnyk ...

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Communication and Society Free Essays

Can ideas from the past be useful in our modern day problems? The answer is yes, because people do not want to repeat the mistakes their ancestors made in the past. But some of the mistakes may be repeated due to it being inevitable. After World War II, the press was free to criticize whomever they want, and it appeared to the world that our press was irresponsible. We will write a custom essay sample on Communication and Society or any similar topic only for you Order Now And when Marcos became the president, he did not want the Media to overpower him, He was the president and he thought that having been seated in the top most position he should have absolute power, he couldn’t have the media scrutinizing him for every move he makes. Our grandparents and parents use to say that Marcos reign was the prime era of the Philippines because of the good deeds he has done for the country, but little did they know that his good image is due to the fact that Marcos has a leash on the mass media to prevent news of his somewhat malicious intentions on killing journalist who publish bad news about him. Media is a politician’s biggest opponent. The use of Media might have supported the government/politicians on campaigns but when fooled or did not kept their promise, The media has the power to ruin you in an indirect manner. When a government is hiding something, it will not last long for it to come out. As technology advances, being in a progressing country, truth be told, we always get left behind when it comes to new things. We have learned to make movies from the Western World, but in the present day, why couldn’t we make movies as good as them? Why can we only make films with so little special effects? Is it because we still lack the technology to do so? The problem is with us, Filipinos already made some animation films, but due to not having met the standards of American animations, we tend to ignore it. If we have supported our own, animation might have progressed in the world of Filipino film. Why is the trend in movies nowadays having an extramarital affair with another woman? Because it reflects the society, it shows the realism about the lives of ordinary citizen in a more glamorous and sophisticated manner, and we Filipinos love that, since many of us have lives that are routine and unexciting, we spice things up a bit by imagining life through celebrities, since they have the money, the status and influence we wish we had. Why don’t we Filipinos get tired of watching the same old stereotyped characters in melodramas? Why don’t we try themes that are based on sex, crime and drugs on television shows? The protagonist always win and the antagonist is always the loser. Why can’t the antagonist win in the end, instead of dying or be imprisoned? Since most of us are all Catholics, The Filipinos are not ready to take on new themes that would contradict the belief of the Church, that evil will finally defeat the good. That is the very reason why we are trapped in a never-ending cycle of protagonist vs. ntagonist themes. We sometimes think if the news that had been reported on the television or the newspaper is really news worthy? Much likely the â€Å"Amalayer† issue, should it have stayed on youtube instead? The problem with people today is the lack of common sense. An issue concerning the â€Å"Amalayer† situation, wherein a student confronted a lady guard who was working i n a train station and that the guard was accusing her of lying. The woman was identified as a student of a known school in Manila. This was videotaped by a passenger and was uploaded in the internet, this issue became a trend in Social Networking sites such as Facebook and Twitter. Common sense would tell most of us that causing a commotion in public would easily destroy not only our reputation, but have lessen our dignity as well. Basically the role of the mass media is to inform the people and comment about the issues regarding the society, but this issue doesn’t concern us at all, it is just a dispute between a student and an employee. Will we benefit something from watching this? It was basically posted in the internet so that other people could criticize and pass judgement on the girl to how she was treating the lady guard. In our modern society, the Philippine Media clearly reflects the society, since us Filipinos are easily influenced, an example is the Korean wave in 2009, bright and colourful outfits, hairstyles that I couldn’t even describe, eating Kimchi and most of us even studied the Korean language. The television was bombarded with Korean dramas. It is not only the Korean wave but the whole purpose of the media is to influence the society, we tend to imitate what we see in television. People go to a plastic surgeon, so they can look like their favourite celebrity, some would even go to the extent of having two of their ribs remove just to have a waistline they see on supermodels walking down the catwalk. These are the circumstances that will test a person’s ethical behaviour, from what they perceive on national television, if what they will acquire is good or bad, moral or immoral, appropriate or inappropriate. Ethics not only promotes a better individual but a better society. How to cite Communication and Society, Papers