Elements of Marketing Mix Essay Example for Free

Elements of Marketing Mix Essay Elements of Marketing Mix A typical marketing mix includes a product, offered at a price, with some promotion to tell potential customers about the product, and a way to reach the customers place (Perreault McCarthy, 2004, pg. 36). A company will use the marketing mix in order to control variables in marketing to satisfy a target group. This paper will describe the four elements of the marketing mix; product, place, price, and promotion. In addition, the four elements of the marketing mix will be discussed on the impacts in the development of Starbucks marketing strategy and tactics. ProductThe product area is concerned with developing the right product for the target market (Perreault, 2004, pg. 38). This requires a company to determine what item or service is desired by the customer in order to fulfill needs. The product needs to provide a service, cover the expected needs for the customer, or deliver the expectations created by other elements of the marketing mix. Service, benefits, branding, and packaging are some things that are taken into consideration with an organizations product (Perreault et al, 2004). The overall objective is to offer a product that will satisfy the wants and needs of people. PlacePlace is concerned with all the decisions involved in getting the right product to the target markets place (Perreault et al, 2004, pg. 39). Place refers to the delivery of a product or service to a location that customers may obtain from. This step is needed to get the finished product from the company or origin to the consumer. Marketers need to consider the most efficient method to distribute an organizations product. Channel type, market exposure, locations of stores, service levels, means of transportation and distributing are factors that are taken into considers when marketers need to develop a strategy for place (Perreault et al, 2004). The overall objective is creating a place in order for customers to buy the product. PricePrice setting must consider the kind of competition in the target market and the cost of the whole marketing mix (Perreault et al, 2004, pg. 40). The price is the amount that will be charged for the product. Managers  must know current practices as to markups, discounts, and other terms of sale (Perreault et al, 2004, pg. 40). The prices set by competitors will affect the price of the product. Organizations use pricing techniques in order to reach a competitive price of the product. Prices are set by a company in order to become profitable or to even reach the break even point. Flexibility, product life, cycles, geographic terms, discounts, and allowances are factors that must be considered before setting the price of a product (Perreault et al, 2004). In addition, pricing strategies also will vary according to region. For example, a product that sells for a price of 10 dollars in California may only sell for 7 dollars in the state of Georgia. The overall objective is the set the right price for the product. PromotionPromotion is concerned with telling the target market or others in the channel of distribution about the right product (Perreault et al, 2004, pg. 40). Promotion is how the marketer will communicate, inform and persuade customers to purchase a product or service. There are many ways in which to market the product. The marketer must take in account multiple ways of promotion; personal selling, mass selling, and sales promotion. All can be mixed to create the right blend that will target the marketplace. Personal selling involves direct communication between a company and their customer, usually face-to-face. However, direct communication can also be through phone interviews or sales calls, conferences through video and the internet (Perreault et al, 2004). Promotion can also be used to target a large group of consumers at the same time such as radio or television advertising. This is known as mass selling. Finally, sales promotion refers to promotion activities that do not in volve advertising and personal selling. Contest, coupons, and special offers are some examples of sales promotions (Perreault et al, 2004). Starbucks Marketing MixStarbucks Coffee mission statement is to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow (Starbucks, n.d.). Starbucks has utilized the four marketing elements to help create an excellent impact in the development of their marketing tactics and strategies. Starbucks originated in Seattle, Washington, over 30 years ago,  and owns more than 12,000 stores worldwide. Starbucks achieved this by creating a successful marketing strategy. Starbucks was recognized 7 times as one of the 100 Best Corporate Citizens by Business Ethics Magazine (Shareholder, 2007). Starbucks customers include people of diverse ethnicity, income, and age groups with varying tastes and interest. With this diverse clientele, Starbucks has made marketing a challenge to target all these diverse groups of people. ProductStarbucks is dedicated to purchasing the highest quality coffee and paying premium prices to reflect ongoing commitment to coffee-farming communities (Shareholder, 2007). The reason Starbucks offer so many different varieties of products is to satisfy the diverse clientele. This company has continuously been able to influence their clientele by offering products that appeal to all cultures. Starbucks has been able to meet a specific market demand. Starbucks gives a wide range of food and beverage options, from indulgent treats to lower-fat and reduced-calorie choices for all consumers tastes (Shareholder, 2007). Starbucks continues to innovate and extend the Starbucks Experience with imaginative new ready-to-drink beverages and expanding coffee offerings. PlaceStarbucks stores are strategically placed in locations that are visible and have a great deal of traffic. Starbucks is successful at placing their products strategically in order to impact sales volume. According to the Starbucks 2006 annual report, we opened 2,199 new stores globally (ahead of 1,800), at an average pace of six new stores per day, bringing our total to 12,440 stores in 37 countries (Shareholder, 2007). They have locations on busy street corners, in malls, theaters, office buildings, grocery stores and airports which have allowed them to be clearly visible. Almost anywhere a person turns there is a Starbucks around the corner. PriceStarbucks does not consider their price to strategy to be of significance compared to the other elements in the industry. The companys 12-ounce tall latte ranges from $2.25 in Minnesota to $3 in New York City (Wong, 2004). Like any company, prices are based on the level of economy in each area. Starbucks prices largely are also based on manufacturing.  Starbucks prices reflect cost of coffee beans, sugar, geographical areas, and the overall experience. Distribution also plays a role in how the product is priced at each company. PromotionStarbucks employs a mix between personal selling and sales promotion. Personal selling lets the salesperson adapt the firms marketing mix to each potential customer (Perreault et al, 2004). Starbucks does not just have salespeople, but baristas. Starbucks baristas inform and sell the product face-to-face to the customers. Starbuckss promotions do not include traditional advertising, but global sales promotions. Sales promotions spark purchases by customers through different channels. In August of 2006, Starbucks supported Jumpstarts Read for the Record campaign. They sold 53,000 copies of The Little Engine That Could and hosted 330 reading events setting an official Guinness world record. Furthermore, incentive sales promotions included donating 5 cents for every bottle sold for the Ethos Water Fund. The Ethos Water Fund focuses on improving local water sources and providing sanitation and hygiene education to the communities in Ethiopia and Indonesia (Shareholder, 2007). People want to be apart of Starbucks global efforts and these are examples of effective sales promotions. ConclusionWhen developing a marketing, all decisions impacted the four Ps should be made at the same time. The four elements of the marketing mix are equally important. This is because the products, places, prices, and promotions of an organization surround the most important element; the customer (Perreault et al, 2004). According to Starbucks 2006 annual report, There are numerous competitors in almost every market in which Starbucks operates and in which it expects to expand in both the specialty coffee beverage business and the specialty whole bean coffee business (Shareholder, 2007). Starbucks has proven to stay on top of their market. However, Starbucks and any organization need to continuously examine their marketing mix in order to stay competitive and profitable. By successfully completing the circle of the four Ps, Starbucks has established a multi-million dollar organization that is a Fortune 100 Company. References Perreault, W. D. McCarthy, E. J. (2004). Basic Marketing: A Global-Managerial Approach. The McGraw-Hill Companies. Retrieved Nov. 11, 2007, from https://mycampus.phoenix.edu/secure/resource/resource.aspStarbucks, (n.d.). Retrieved Nov. 11, 2007, from http://www.starbucks.com/aboutus/environment.aspShareholder, (2007). In Starbucks Coffee 2006 Annual Report. Retrieved Nov. 11, 2007, from http://www.shareholder.com/visitors/dynamicdoc/document.cfm?CompanyID=SBUXDocumentID=1382PIN=Page=13Zoom=1xWong, B. (2004, Sept. 28). In Cup of Starbucks going up average of 11 cents Oct. 6. Retrieved Nov. 11, 2007, from http://seattlepi.nwsource.com/business/192721_coffeeprice28.html

Education Systems Comparison: Australia and Mongolia

Education Systems Comparison: Australia and Mongolia COMPARISON BETWEEN MONGOLIAN AND AUSTRALIAN EDUCATION SYSTEM I would like to introduce comparison between Mongolian and Australian Education system in several areas such as general statement, access, quality and efficiency. First of all I would like to introduce general statement for both countries. Education in both countries follows preschool, primary and secondary education and technical education and vocational training and tertiary education. Both countries preschool education is non compulsory. Mongolian preschool education is offered to children agedÂÂ  2 to 5 in kindergarten, but Australian preschool education offered children aged 3 to 5. Mongolian preschool education is an instructional institution and by the Mongolian Preschool education law kindergartens shall provide preschool education to children of preschool age and ensure their school preparedness. Australian early childhood education has many types of preschool education such as kindergarten, child care center, Montessori center and act. Also, there are many similarities on primary and secondary education in two countries which means 12 year schooling system. The official enrolment age is 6 year old children in two countries. In addition, the Mongolian Government initiated transforming primary and secondary schools into a 12 year system in 2008. This transition will be complete by 2016. In Mongolia, that 6 years of primary, 3 years of lower secondary and 3 years of upper secondary schooling. In Australia that 7 years of primary and 5 years of secondary. In Australia, in the some states territories, primary schools often include a pre-school. In Mongolia, technical education and vocational training (1-2.5 years) sub-sector comprises specialized upper secondary schools as well as post-secondary diploma programs housed in higher education institutions. Therefore, in Australia, each state has a Vocational Education and Training or Technical and Further Education system. It is prepares people for work in a career that does not need a university degree. In Mongolia, higher education is awarded by colleges, institutes and universities. At the higher education level, bachelor programs usually last four to five years and six years for medical programs. Masters programs usually require one to two years and doctorate programs require three to four years to complete. Likewise, Australian higher education (6+) awards are classified as follows certificate, diploma and associate degrees, which take one to two years to complete, some aspects of higher education are the responsibility of States and Territories. In particular, most universities are recognized under the State and Territory legislation. Secondly, I would like to compare access of education in both countries. In Mongolia, 76.3 percent preschool age children attended in preschool education services. In 2009/2010 academic year, there are 785,8 thousand students enrolled in institutions of formal education. There were 102, 6 thousand children in 814 kindergartens. In 2009, 58.6 percent of pre-school children who are 2-5 year olds enrolled at institutionalized education programs and 17.4 percent of total pre-school children enrolled in alternative forms of educational services. In Australia 97.5 per cent of children attended for early childhood education the year before school. The year before a child is due to attend primary school is the main year for pre-school education. This year is far more commonly attended, and may take the form of a few hours of activity during weekdays. Preschool is in some states and territories relatively unregulated. In Mongolia, in 2009/2010 academic year, 557,3 thousand pupils in 710 primary and secondary schools. The primary and secondary education net enrollment rate was 91.5 percent. An addition, girls enrollment in primary and secondary cycle is greater than boys. In Australia, primary and secondary education is compulsory between the ages of 6 to 17, depending on the state or territory. The primary and secondary education net enrollment rate was 99.3 percent. In recent years, over three quarters of students stay at school until they are seventeen. Government schools educate about two thirds of Australian students, with the other third in Catholic and Independent schools. A small portion of students are legally home-schooled. Higher Education in Mongolia has universities and colleges. There are 146 universities, which is 42 are public, 99 are private and 5 are international. During the last 5 years number of students enrolled in higher education institutions increased by 70,1 per cent. The proportion of female students is 61.8% of total higher education enrolment. That data indicate an unusual reverse gender gap in higher education. This is particularly noticeable at the higher levels of education where typically female greatly outnumber male students. Last 5 years enrolments in occupational programs such as foreign languages, law, computer science, engineering, medicine, and tourism was more than double. Tertiary education in Australia provider is university self-accrediting provider, non self-accrediting provider. In 2009, the Australian higher education system consisted of 41 universities, of which 37 are public institutions, 2 are private, and 2 are Australian branches of overseas universities; 2 other self-accrediting higher education institutions; and non-self-accrediting higher education providers accredited by State and Territory authorities, numbering more than 150 as listed on State and Territory registers. These include several that are registered in more than one state and territory. Thirdly, in short, I want to compare and contrast quality of education both countries. The most important aspect for quality education is the learning achievement. According to the Program for International Student Assessment for 2006 ranks the Australian education system as 6th on a worldwide scale for Reading, 8th for Science and 13th for Mathematics. The Education Index, published with the UNs Human Development Index in 2008, based on data from 2006, lists Australia as 0.993, amongst the highest in the world, however Mongolia lists as 71, the medium level. In addition, many universities in Australia have gained international recognition. Two of the most acknowledged are the Academic Ranking of World Universities, produced by Shanghai Jiao Tong University, and the THES QS World University Rankings, which in 2006, had no fewer than 13 universities amongst the worlds top 200. That is why many foreign students wants to study in Australia at schools and universities. Quality in education is not good in Mongolia. Particularly, urban-rural gap in education quality still exist. According to some recent research, children attending rural schools perform significantly worse than children attending schools in aimag centers and Ulaanbaatar. Rural schools have limited access to resources needed to support higher learning achievements. Another main issue of qualitative aspects in education is teacher and children ratio. In Mongolia teacher and children ratio in the preschool is 25:2 and 30:1 is for secondary school.2 But 18:3 is for preschool and secondary is about 20:1 in Australia.5 It depends states and territories. Teachers are key players in implementing of the education sector, especially in classroom and teaching and learning quality, which is highly dependable on their professional capacity and supply. Two countries teacher qualification and professional knowledge and skills are similar, but teaching method is different. As I mentioned the last another issue of qualitative aspects in education is curriculum. The Mongolian Government approved a new set of competence based education curriculum/standards for pre school, primary and secondary education emphasizing the quality of education. These new curriculum is being introduced in the school year of 2005/2006. On the other hand, national curriculum /standard has renewed to be promoting a human development as develop pupils competence in terms of communication skills, self-confident, a critical thinking and problem solving abilities etc. In Australia there is a mandatory curriculum in addition to elective subjects. For the students are required to take state-wide external tests in English-literacy, mathematics, science, Australian history, geography, civics and citizenship and computing skills in. Finally, I want to write a few words about educational efficiency. The Mongolian Law on Education stipulates that at least 20 percent of the government budget is allocated to education. Government expenditure on education as a percent of GDP is 9 and a percent of GNP is 19.09 in 2004. Education expenditure has significantly increased over the last few years. Educations share of public expenditure has also remained consistently high, averaging 18.6 percent over the 2008-2010 period, although it has not quite reached more than 20 percent share as required by the Education Law, (revised in 2006). But the national education budget has increased by 2.5 times in 2004 as compared to 1996. The education sector is financed principally from two sources: the Central budget (81.7 percent in 2008) and the local budget (9.3 percent) with revenue raised at province and city levels. Other sources of revenue include tuition fees (4.1 percent), donations from individuals and organisations (1.6percent), project funds (0.1 percent) and others (2.7percent). In Mongolia, school and kindergarten financing is operated based on per child normative variable expenses with adjusting indexes. Indexes used to adjust the different situations in terms of population density, distance as remoteness of school location so on. However, some of remote and rural schools are still facing problems related with financial shortages due to not enough children attending in their kindergarten and school. Since 1997, state financing only fixed costs such as heating, electricity and water in higher education institutions. Student tuition fees constitute the major income source for universities, institutes and colleges. It makes up 80% of higher education income. In conclusion, it can be clearly seen that Australian and Mongolian education system are a few similarities some area such as general statements and accesses. However, the quality in education two countries is very different. Quality in education in Australia is the highest in the world, although in Mongolia, such as many indicators of the education quality and efficiency are not good enough and we have to change trends also, remind that there is need for policy and operational strategy reforms. Therefore, Mongolian education sector is undergoing new stage development reform. It has encountered new challenges created by poverty and social deprivation. The following issues are considerable in future development of education sector in Mongolia. Generally, Australian education system has a good policy, management, and sustainable development for every part of the education sub sectors. Finally, I believe that to improve relationship and to expand cooperation between Australian and Mongo lian education sector.

The Lynmouth Floods

The Lynmouth Floods Case Study: Lynmouth Lynmouth is a village in Devon, England, on the north edge of Exmoor. The village is on the converging point of the West Lyn and East Lyn rivers, in a gorge 700 feet (210 m) below Lynton, to which it is connected by the Lynton and Lynmouth Cliff Railway. The two villages are governed at local level by Lynton and Lynmouth Town Council. Lynmouth is rural area with not much corporate activity going on. It is in the coastal part of the United Kingdom Island, which makes it a large tourist attraction spot. People usually come to Lynmouth for Tourism and the activities they do are mainly horseback riding, fishing and boat rides. Flood in 1952 On the 15th and 16th of August 1952, a storm of tropical started over in south-west England, precipitating 229 millimetres (9.0 in) of rain within 24 hours on a coastal area, Exmoor. It is thought that a cold front started a thunderstorm, and the storm worsened. An immediate surface run-off occurred and it caused a flash flood. Large amounts of floodwaters moved down the northern part, converging upon the village of Lynmouth; in particular, in the upper West Lyn valley, a dam was formed by fallen trees. This caused potential energy to form and after a while the water broke through the dam sending a huge wave of water and fragments down that river. Overnight, over 100 buildings were destroyed or seriously damaged along with 28 of the 31 bridges, and 38 cars were washed out to sea. In total, 34 people died, with a further 420 made homeless. Overall the rainstorm lasted about fourteen hours and 300 million gallons of rain precipitated. Cause of the Flood The small but steep sided drainage basin in which Lynmouth was situated increased the risk of flooding in the area. The steep sides encouraged greater surface runoff and combined with the small drainage basin size meant any water could reach the river fairly quickly. This was made worse by the high drainage density of the area due to the impermeable rocks of the area around Exmoor which formed the source of the river; again increasing the amount of surface runoff following rainfall. Prior to August 15th 1952 Lynmouth had received above average rainfall for 12 out of the first 14 days of the month meaning the soils were already saturated and the river levels high. On August 15th a heavy thunderstorm resulted in 200mm falling in 14 hours, one of the three heaviest rainfalls recorded in the UK. This heavy rain combined with the saturated ground and rapid surface runoff resulted in a huge volume of water flowing down the river. As Lynmouth is situated at the confluence of the East and We st Lyn rivers the volume of water was increased further at this point and the was far beyond the capacity of the river channel causing the river to burst its banks. This resulted in devastating floods as the West Lyn which had been diverted during the construction of parts of Lynmouth retook its natural course, flowing straight through the village. Prevention Following the Lynmouth flood disaster, flood management plans were put in place to try and ensure such a disaster could not happen again by managing any excess rain water so that the River could handle it in the in the future. A number of flood management strategies were put in place: The mouth of the East Lyn was widened to increase capacity and allow water to quickly pass into the Bristol Channel The West Lyn was straightened to increase channel efficiency straightening the channel reduces friction and increases velocity, enabling water to travel through the channel as quickly as possible making it more efficient in coping with flood waters; The West Lyn was not redirected, instead being allowed to follow its natural course Floodplain zoning was used to identify areas around the river most at risk from flooding. Building restrictions were then put in place with areas close to the river which are most prone to flooding being left as open spaces such as car parks. Bridges were made wider and taller to allow flood water to tr avel quickly beneath them and to reduce the likelihood of debris becoming trapped and acting like a dam as had happened in 1952;Embankments were built by the river to increase channel capacity and reduce the likelihood of flooding; More trees were planted upstream in the source area to try and reduce initial surface runoff through interception and the soaking up of water. Tree roots also help to improve infiltration by opening up the soil and slowing down the rate at which water reaches the ground;

Magellan :: essays research papers

You might be asking yourself â€Å"who was the first man to circumnavigate the world†? Well his name was Ferdindad Magellan one of the greatest sailors of all time. He was the first man to cross the Pacific Ocean. Ferdinand Magellan was born in about 1480 in Sabrosa of a noble family, and he spent his years as a court page. He was one of the greatest sailors to sale for Portugal. He did some runs for the king but never anything important. He had a love for the open seas and wanted to move on to bigger and greater things. He as a young child always wanted to see the world and be a great explorer like the ones he had heard about. At his first chance he signed up for the army and became a soldier. And in 1506 he was shipped out to the East Indies were he would take part in exploration and some military expeditions. These would take place in Malacca and Moluccas also known as the Spice Islands. In the year 1510 through hard work and acts of bravery he would be promoted to the ran k of captain. He returned to Portugal in 1512 and 1513. He was re-stationed to Morocco were he was wounded pretty bad and maimed for life. Due to his situation he requested an increase in his royal salary. But Magellan was denied this increase by the king of Portugal, Emanuel. Emanuel disliked Magellan and did not care for his plans of find a westward passage to the Moluccas. At this point Magellan had had enough of the king of Portugal and he disowned his Portuguese nationality. In the year 1517 he would offer his services to the king of Spain, Charles I, who would later become known as The Holy Roman Emperor Charles V. Magellan was known to be a very persuasive person and had good salesmanship skills, He convinced Charles V to find a westward rout to Moluccas. If Magellan could achieve this task Spain’s wealth would skyrocket past its competing countries. On September 20,1519 Magellan started his great journey to the Moluccas from Sanlucar de Barrameda with five ships. That same year sometime in November he would reach land in South America. In February 1520 he explored the Rio de la Plata estuary. And on March 21, 1520 Magellan and his five-ship fleet would reach port at San Julian.

Warriors of the Amazon :: Yanomami Tribe

In the Amazon between Venezuela and Brazil, there is a tribe of native people known as the Yanomami. The Yanomami are an ancient people who are relatively unaffected by the civilizations and technology of today. They are a culture of hunting and gathering. The men are warriors that help to defend the tribe from other tribes, hunt for meat, and attack opposing tribes. The women stay home and cook, raise the children. Many people stay in the shibono, or community complex. The children are raised for a rough life, to be warriors. They learn that every injury suffered must be repaid. Men are the powerful gender, with all the rights. The relationships created by having in-laws are the basis for their power. If a favor is granted, it must be returned. A person is always supposed to be loyal to their family connections. A shaman is appointed to be the head of the tribe. Spirituality is a very important, everyday thing. The tribe is constantly at war with demons. There are ritual hallucinogens that are used for contact with spirits and the spirit world. The spirits control events in life which the shaman attempt to harness. The shaman gains the powers of these spirits by going to the spirit world, and he uses these to put curses on enemy shamans and heal tribe members from the vices of demons. Diseases and illnesses are causes by the demons and as such can only be heal by spiritual power. When someone dies their bones are burned and crushed into ash and consumed by the relatives. It puts a persons soul at peace to find a resting place within their family, it would be an abomination to bury them in the ground. Once this ceremony is finished the person is gone. Their name or person is never to be mentioned again. Enemy tribes fight and put curses on each other. To become allies again they must trade and negotiate. Then, the tribes combine together with a large peace celebration. They conduct a dance in ceremonial dress and test each others strength.

Mind and True Feelings Essay

In the book Grendel, the author made the decision to use the character Grendel as the narrator. He knew that the readers would understand more about Grendel’s feelings. To know the real Grendel, you need to read it from his point of view, not anyone else’s. The story made more sense because it was written in stream of consciousness. Stream of consciousness means that the author writes down everything that he is thinking. In Grendel we got to read everything from his heart, his true feelings about everything. The story would have been really different if we hadn’t gotten to see who he was and what he was all about. Grendel from the book was a totally different Grendel from Beowulf. In Beowulf we see Grendel as an evil monster that wanted to kill everyone and had no feelings. But we know that he did have true feelings for people and for himself. â€Å"My head aches† (page 13), is an example of something we would have never known by watching the movie. We also know that he cared deeply about his mother and other people. We also would have never known that he was actually very intelligent and could speak. â€Å"I sobbed as if heartbroken† (page 19). We know that he had a heart; a real monster wouldn’t have a heart. He was sad because he didn’t have the life that he wanted; everyone was happy but he wasn’t. With everything that we know about Grendel and his feelings is all stuff that we learned from the book, not from the movie. The movie basically told us the opposite of what was true about him. We would have never known this stuff if the author wouldn’t have written in the stream of consciousness. Grendel had many feelings that we did not know about in Beowulf that we learned about in the book. In the movie we got the idea that he was a horrible monster who didn’t care about anything or anyone. Beowulf told the story from the dans point of view not Grendel’s. So by John Gardner choosing to use stream of consciousness we really saw who Grendel was. Grendel seems way more human in the book rather than the movie. â€Å"I laughed my ankle was numb; my leg was on fire to the hip† (page 21). Only a real human could feel pain and sorrow like that. Everyone hated him and wanted him dead because they thought he was such a horrible monster, but he couldn’t help it. He didn’t pick the way he looks; that’s just how he was created. In the end, he was just in so much pain he didn’t know what to do with his life anymore. So that’s why I’m happy that the author choose this form of writing because we understood who he was and what he was. Not just some monster who wanted to kill everyone. If the Danes could have seen him like we did I think that that would have changed their whole look about him. Those are all the reasons why I think that the stream of consciousness was a way better form of writing rather than formal writing. This is also why I think that we see Grendel more human than monster and understood him better. I sympathize him more this way and feel sorry for him because everyone hated him for the way that he looked. I think the author choose this way because he knew that we would understand him more. That’s why if he would have chosen formal writing everything would have been more confusing and hard to understand.

English First Additional Paper 1

NATIONAL SENIOR CERTIFICATE GRADE 11 ENGLISH FIRST ADDITIONAL LANGUAGE P1 EXEMPLAR 2007 MARKS: 75 TIME: 2 hours This question paper consists of 11 pages. Copyright reserved Please turn over English First Additional Language/P1 2 NSC DoE/Exemplar 2007 INSTRUCTIONS AND INFORMATION 1. This question paper consists of THREE sections, namely SECTION A, SECTION B and SECTION C. †¢ †¢ †¢ 2. 3. 4. 5. 6. 7. 8. SECTION A: Comprehension (30 marks) SECTION B: Summary (10 marks) SECTION C: Language in context (35 marks) Answer ALL the questions. Start each section on a NEW page and rule off across the page on completion of EACH section.Leave a line after EACH answer. Write neatly and legibly. Follow the instructions carefully. Number the answers correctly according to the numbering system used in this question paper. Pay special attention to spelling and sentence construction. Copyright reserved Please turn over English First Additional Language/P1 3 NSC DoE/Exemplar 2007 SECTION A: COMPREHENSION QUESTION 1 Read the following passage and answer the questions. In the case of multiple-choice questions, write down only the question number and the letter corresponding with the answer. 1.Now 54, Sabina Khoza started her working life as a salesperson. Then the company she was working for shut down and sold their delivery vans to staff members. ‘I managed to buy eight of the kombis,' says Sabina. That was the start of her taxi fleet – which eventually grew to 17 vehicles. But crime forced her to 5 abandon her budding taxi business. In fact, sick of the hijackings and violence, Sabina decided she needed a break from township life altogether. And she didn’t have to go far! A farm was for sale in Zuurbekom, on the outskirts of Soweto. ‘It was strange,' she recalls. I’d just moved from Mofolo in Soweto 10 and started off-loading my furniture when a group of people came to help. ‘Once the work had been done, they disappeared without as much as asking for a cent. This surprised me. Township people do not do any work without being paid. ‘On the fourth day I saw these people again. I asked where they were staying. It turned out they were living on my farm. When they realised I was the 15 new owner, they begged me not to evict them. ‘ Sabina was sympathetic to their predicament, and realised she’d have to find a way to make the best of the situation.The opportunity came when her tenants approached her about breeding chickens. ‘I had never come close to a live chicken in my life,' laughs Sabina. ‘As a matter 20 of fact, I was rather afraid of chickens. ‘ Still, she bought 10 chickens and a feeder – and waited for the eggs to come. And waited. And waited. ‘Then one day a visitor told us we were actually rearing cocks without hens,' laughs Sabina. This setback didn’t discourage her, though. Soon she had her hens and had also received training in how to raise chi ckens. I remembered 25 that when I stayed in Soweto, I could only get chickens in Kliptown,' she says. ‘So I went and spoke to people in the area. Then one of my tenants went there to sell the birds. We’d spent R11,20 on each chicken and sold them at R20 each. In less than a week, we’d sold our birds. ‘ ‘Since then, we’ve been getting chicks regularly from a supplier and we’re 30 currently producing 150 000 birds a year. We also supply supermarkets with vegetables. ‘ 2. 3. 4. 5. 6. 7. 8. 9. Copyright reserved Please turn over English First Additional Language/P1 4 NSC DoE/Exemplar 2007 10.Khoza’s successful farming venture incorporates the latest technology and farming methods, and additional community projects include vegetable and maize production, as well as a guest house, which accommodates trainee 35 farmers. ‘I train members of the community and offer them opportunities as partners, not just as employees,' says S abina, who has won numerous awards, including the Department of Agriculture’s Female Farmer of the Year in 2003 and the 2004 Shoprite Checkers Woman of the Year Award. 40 ‘During the festive season, when people go on holiday, I stay at home and make money from all the Christmas bonuses people have been paid.And when all the holidaymakers have returned home, I take leave and book myself into a luxurious hotel, glad to have missed the peak season,' laughs Sabina. [Adapted from Bona Magazine] 11. 12. QUESTIONS 1. 1 1. 2 1. 3 Why did Sabina not continue working as a salesperson? Quote a phrase of not more than six words which tells you why Sabina had left the township. Refer to paragraph 2. Three of the following are likely kinds of ‘crime' in this context. Which ONE is the exception? A B C D 1. 4 Hijacking Passengers robbed at gunpoint Cash in transit heists Intimidation from rival fleet owners (2) (1) 2) The word ‘budding' (paragraph 2) implies that her taxi b usiness at this time †¦ A B C D was in the early stages of development. seemed headed for success. seemed headed for collapse. Both A and B (2) 1. 5 When Sabina said, ‘It was strange' (paragraph 3), she meant that it was strange that †¦ A B C D she didn't have to go far. the place was called Zuurbekom (instead of, say, Soetbekom). you could buy a farm so close to Soweto. the people who helped her didn't ask for any money. (2) 1. 6 What difference did Sabina observe between township people and the people on the farm?Quote a suitable sentence from paragraph 4 to support your answer. (3) Copyright reserved Please turn over English First Additional Language/P1 5 NSC DoE/Exemplar 2007 1. 7 The ‘predicament' referred to in paragraph 5, is most probably that the tenants †¦ A B C D were prepared to help off-load furniture without expecting to be paid for it. had been unaware that Sabina was the new owner. had nowhere to go if Sabina evicted them. were all unemploy ed. (2) (3) 1. 8 1. 9 Explain in your own words why Sabina's first attempt at breeding chickens was unsuccessful.Explain the meaning of the following expression as used in line 6 of the passage: ‘†¦ abandon her budding taxi business' (2) (3) (2) (4) (2) 30 1. 10 1. 11 1. 12 1. 13 Suggest TWO reasons that Shoprite Checkers probably had for naming Sabina their 2004 Woman of the Year. (1? + 1? ) What aspects of Sabina's story are surprising, considering that she is a woman? Describe any TWO incidents from this passage which show you that Sabina does not give up easily. In NOT more than 7 words, provide a title for this article which draws attention to Sabina's achievements. TOTAL SECTION A:Copyright reserved Please turn over English First Additional Language/P1 6 NSC DoE/Exemplar 2007 SECTION B: SUMMARY QUESTION 2 Imagine that you are preparing an essay on ‘Dieting and Eating Disorders'. Read the article below and extract SEVEN important points to include in your essay . INSTRUCTIONS: 1. 2. 3. 4. Write your points in full sentences using NOT more thant 70 words. Number your sentences from 1 to 7 and write only ONE fact per line. Write in correct sentences and use your own words as far as possible. Indicate the number of words you have used in brackets at the end of your summary.Note that you will be penalised if you ignore these instructions. There is a constant deadly battle between what teenagers want to look like and what they will do to get there. Teenagers fear that the weight that they’ve gained during puberty and teenage years is permanent. They panic and desperately try to lose it. Once they start losing weight, people might compliment them, which makes them feel good. They may start to believe that losing weight will make them happier, but no matter how much weight is lost, it is never enough, and they are never happy.Teenagers spend a lot of time worrying about what others think and they desperately try to conform to societyâ€⠄¢s unattainable ‘ideal' body image. They are lead to believe that if they are thin, they will be accepted. Many of them are constantly exposed to images of thin models appearing on television and in magazines. This only reinforces their belief that in order to be happy, successful and accepted, they must be thin. These factors lead to many teenagers going overboard with dieting, which can then result in eating disorders. Dieting is about losing weight gradually in a healthy way.Eating disorders are about trying to make your whole life better through eating or not eating food. Sufferers seek approval and acceptance from others and believe life won’t be good until a bit (or a lot) of weight is lost, without any concern for the damage done to their bodies. Anorexia nervosa and bulimia nervosa are two common eating disorders. Anorexia is when someone experiences a significant weight loss resulting from excessive dieting. Anorexics consider themselves to be fat, no matter w hat their actual weight is. Often they don’t realise that they are underweight.They avoid food and taking in calories at all costs, which can result in death. Bulimia is characterised by a cycle of over-eating and vomiting. A sure sign is regular bathroom visits after eating so as to induce vomiting. [Adapted from: Teen Zone] TOTAL SECTION B: 10 Copyright reserved Please turn over English First Additional Language/P1 7 NSC DoE/Exemplar 2007 SECTION C: LANGUAGE IN CONTEXT QUESTION 3: VISUAL LITERACY 3. 1 ANALYSING A CARTOON Study the following cartoon and answer the questions that follow: Frame 1 3. 1. 1 3. 1. 2 3. 1. 3 Frame 2 Frame 3 Frame 4 (1) (2)Where does the conversation between the two women in the cartoon take place? Why are certain words (perfect, lose, gain and hate) in bold print? Refer to Frame 1. Describe the speaker's facial expression, stating what it reveals about her feelings. (2) (2) 3. 1. 4 Refer to frame 4. Explain why the speaker says ‘I HATE HER! à ¢â‚¬Ëœ Copyright reserved Please turn over English First Additional Language/P1 8 NSC DoE/Exemplar 2007 3. 2 ANALYSING AN ADVERTISEMENT Study the advertisement below and answer the questions. Copyright reserved Please turn over English First Additional Language/P1 9 NSC DoE/Exemplar 2007 3. 2. 1 3. . 2 3. 2. 3 3. 2. 4 State TWO ways in which the advertiser attempts to attract the readers’ attention. Explain why the advertiser has used the word ‘overnight' in the headline. Do the dots below the word ‘overnight' serve any purpose? Give a reason for your answer. Do you consider the name of the product, Clean & Clear, appropriate? Give a reason for your answer. (2) (2) (2) (2) [15] QUESTION 4: LANGUAGE AND EDITING SKILLS The article which follows, contains a number of deliberate errors in grammar and punctuation, as well as words within brackets which indicate the writer's uncertainty about which word to use.Read it carefully and answer the following questions: DOME à ¢â‚¬â€œ THE DK PATRIOT 1. Inspired by TKZEE, Dome (has started/started) his music career in Grade Ten as the production half of kwaito group, Rossmoda. The crew soon dissolved and he formed a new one known as Scrybe. He continued doing music as a hobby until he, at The National School Of The Arts, met up with former Skwatta Kamp member, Master Sip, widely known as Ngwenya, 5 as well as a huge community of hip hop artists. ‘(Here's/Heres) were I cut my teeth,' Dome says, ‘because the level of competition was so high. Dome started making tracks at the old Skwatta Kamp studio in Leondale. He simply (couldn't/can't) aford the rates and got hold of a sampler that had belonged to Jo'burg beat legend, Iko. Connecting Iko's sampler to his 10 father's hi-fi, Dome was able to produce at the alarming rate of a hundred and fifty beats a week. Dome says, ‘I got into the circle of current hot properties from Soweto and I was able to assemble a host of artists for my first produc tion series, Domestic Violins'. 15 ‘I sold the album out of my backpack and with the money I made, I bought my studio,' says Dome.Dome continues to single-handedly direct the musical score of the South Western Townships. To a number of artists, his music has proved to be the key to massive airplay. To us, the DK patriot (holds/hold) the key to the 20 future of Soweto hip hop. [Adapted from: Hype Magazine] 2. 3. 4. 5. Copyright reserved Please turn over English First Additional Language/P1 10 NSC DoE/Exemplar 2007 4. 1 Choose the correct word from those in brackets. Write only your answer next to the question number (4. 1. 1 – 4. 1. 3) in the answer book. 4. 1. ‘Inspired by TKZEE, Dome (has started/started) his music career in Grade Ten as the production half of kwaito group, Rossmoda. ‘ (Lines 1 – 2) ‘(Here's/Heres) were I cut my teeth,' Dome says. (Lines 6 – 7) To us, the DK patriot (holds/hold) the key to the future of Soweto hip hop. à ¢â‚¬Ëœ (Lines 20 – 21) (1) (1) (1) (2) (1) (1) 4. 1. 2 4. 1. 3 4. 2 4. 3 4. 4 4. 5 Explain why TKZEE, Rossmoda, Scribe and Skwatta Kamp are written in italics. The word ‘were' (line 6) has been used incorrectly. Replace it with the correct word. Give the correct spelling of the word ‘aford' in paragraph 2 (line 9).Provide the correct form of the word within brackets in the following sentence: Dome is a (success) artist in South Africa. (1) (1) 4. 6 4. 7 Provide a synonym (word similar in meaning) from the passage for the word ‘began'. Choose the correct word from within brackets. My dad thinks rap music is the (worse/worst) kind of music he has ever heard. (1) 4. 8 Complete the following sentences by choosing the correct preposition from the list given below. Write only the question number (4. 8. 1 – 4. 8. 2) and the answer. by; of; with; for 4. 8. 1 4. 8. 2 Dome was influenced †¦ Skwatta Kamp. I am a gread admirer †¦ Dome. (1) (1) 4. 9Ident ify the parts of speech of the underlined words in the following sentence: Dome said, ‘I sold the album out of my backpack. ‘ (1) 4. 10 Change the following statement to a question to which the underlined part would be the answer: Dome said that he was going to perform in Durban. (1) Copyright reserved English First Additional Language/P1 11 NSC DoE/Exemplar 2007 4. 11 Give the antonyms (words opposite in meaning) of the underlined words in the following sentence: Dome has sold many albums in this country. (1) 4. 12 Give the opposite gender of the underlined word in the following sentence: He met the manager of the studio. 1) 4. 13 Write down the plural form of the underlined word in the following sentence: Dome met a huge community of hip-hop artists. (1) 4. 14 Replace the underlined phrase with a single word: The award for the best hip-hop artist is presented once a year. (1) 4. 15 Fill in the missing word in the following sentence: I love Dome's music. He is my †¦ artist. (1) 4. 16 Rewrite the following sentence in reported speech: Dome said: ‘I sold the album out of my backpack. ‘ TOTAL SECTION C: GRAND TOTAL: 20 75 Copyright reserved Please turn over